30 credits - Leveraging Discontinuous Innovation in Scania's Product Development Organization in an

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Sodertalje, Stockholm
den 5 juni 2019
den 20 augusti 2019
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Implications for future product development support functions

The transformation towards electrification, autonomous driving, and an emission-free transport fleet goes much faster than we imagined just a few years ago. This, along with Scania's stated goal of being a leader in sustainable transport solutions implies a major shift that leads to new challenges in product development and its description with adequate tools and processes. The solutions to those challenges we can only imagine today. Already now, we observe a growing demand to servitize our offerings - for instance, from being a pure physical truck seller towards a km-as-a-service provider. B2B-customers increasingly expect new types of "Amazon-like" buying experiences throughout the whole product lifecycle. The logistics industry that alone makes around 5 % of Europe's GDP is being heavily automatized and this trend is set to accelerate with the market maturity of autonomous and electrified transport solutions - not only within logistic facilities but also between those.

In order to actively drive this transformation, we need to look into the future, and based on what we know today, try to see patterns and draw conclusions about how the Digitalisation and Process & IT can best support future product development to adjust more quickly to a rapidly changing market environment.

Thesis goal:
The thesis will build on previous master thesis projects on ambidexterity, a concept that copes with the challenge to simultaneously exploit current businesses and simultaneously explore future businesses within an organization. The goal of this thesis was to identify and explain interface challenges that occur in between the existing and emerging business and potential ways to optimize these to achieve a faster and more adjustable product development organization in the future.

The next step, and the objective for this master thesis, is to investigate and propose new ways of working and how to establish faster decision-making for internal and external collaboration. A special focus of this thesis should be how partnerships, open innovation, and co-creation can leverage new radical innovations that support Scania in becoming a leader in sustainable transport solutions.

Potential research questions:

In order to create a more adaptable organization to change:
  • How could decision-making structures be established to be able to quickly initiate and make cross functional decisions without too cumbersome investigations?
  • What is needed for nurturing an open attitude to co-creation and partnership innovations?
    • How can needs and functions be better described and ordered?
    • How could engagement be boosted to support exploration through open innovation in an increasingly interconnected ecosystem?
  • When is an explorative service or product mature enough to be scaled up and transformed into the operational business?

The outcome of the study will be valuable to accelerate Scania's innovation management towards disruptive products and services and used for product development strategy and processes.


We expect that you challenge our way of thinking with your interest in innovation, product development and organizational change. You will extract information from academia and other industry case examples, be part of many meetings with our different stakeholders, and participate in product development meetings with decision-makers throughout the organization.

Your profile:
  • Technologists from technical university or data scientists from university with a great interest in organisation, innovation management and technologies such as AI, its threats and opportunities.
  • Number of students: Preferably 2
  • Start date: 2019-09-02
  • Estimated time needed: 20 weeks
  • Contact persons and supervisor:
  • Rolf Thomér -, +46 70 528 38 02, Product Description Methodology


    Enclose CV, personal letter and school-leaving certificate. Give us a short motivation why you are burning for this topic and can challenge our thinking!

Scania is a world-leading provider of transport solutions. Together with our partners and customers we are driving the shift towards a sustainable transport system. In 2018, we delivered 88,000 trucks, 8,500 buses as well as 12,800 industrial and marine engines to our customers. Net sales totalled to over SEK 137 billion, of which about 20 percent were services-related. Founded in 1891, Scania now operates in more than 100 countries and employs some 52,000 people. Research and development are concentrated in Sweden, with branches in Brazil and India. Production takes place in Europe, Latin America and Asia, with regional production centres in Africa, Asia and Eurasia. Scania is part of TRATON SE. For more information visit:

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